You need JavaScript enabled to view it. Download it once and read it on your Kindle device, PC, phones or tablets. Easy. You can even create more than one pin that leads to the same page. Taught by Jessica Festa. The tools are: An email marketing tool. You don’t have to impress, they like you already ... There’s even more information on how to build your email list in the DIY MFA Pixels to Platform Course. [ ] Generate content topics. They’re only there for the free stuff. One of the best ways to build an audience (besides checking out my Newsletter Accelerator course ) … It likely also helps to have something good to offer, like stories … It's easy enough to do this for non-fiction as you're offering information people want. If the newsletter article doesn't have a stated author, move the title of the article into the author position in the reference: Title of article. Book Marketing Plan: What to focus on in 2021, How To Sell Your Book | Sidestep The TOP 3 Book Marketing MISTAKES Self-Published Authors Make, How To Market A Book On A SHOESTRING Budget, leverage someone else’s existing audience. Once you have a plan to grow your email list, you’ll need to get the tools to implement it. Here’s why: Social Media Changed Everything. Goodful's 8-Day Guide to Overcoming Anxiety 1 update a day I’d also share with you tricks to be sure your IP is seasoned correctly and avoid issues. But it's much harder for fiction authors. About the Author James Clear writes about habits, decision making, and continuous improvement. Create, print, and sell professional-quality photo books, magazines, trade books, and ebooks with Blurb! It will go a long way toward helping you land writing gigs and sell books. var prefix = 'ma' + 'il' + 'to'; The most important part of your sign-up is the language you use when asking people to subscribe. author email list, author emails, Author newsletter, email growth strategies, email marketing, email marketing strategies, email marketing tips, email newsletter, list building strategies, Your email address will not be published. Email newsletters, on the other hand, typically get 20% or more to at least open up and take a glance at the content. They don’t want more junk in their email, more content to wade through, even if it’s good content. All Rights Reserved. Unfortunately, those services might ALSO actively block you from adding emails gained through newsletter builder programs. About the Author James Clear writes about habits , decision making, and continuous improvement. If you ever did get a little overzealous, I’d help you get back in business too. |  Privacy & Terms | Contact | Information Security Policy. Then they come to me saying, why doesn’t anyone want my free gift? Escape quarantine blues with ideas to make home feel like vacay, hopeful updates from abroad, beautiful pictures, and more. Yet, authors do tell me that this can be a great way to add a lot of new subscribers to their list. Deciding which newsletter format to use and how frequently you publish your newsletter may be a process of trial and error, and the nature of your business certainly impacts this. Wrap up. You can unsubscribe at any time. List-building tools, such as BookSweeps and Prolific Works are not my preferred way of growing an email list. How are you supposed to grow effectively with everything working against you? Typically printed on the cover or page 1, this simple chronological notation system helps keep newsletters, as well as magazines, journals and other periodicals, organized for posterity and easy to access for quick reference. Newsletter will present you with a tutorial. These tools can attract cold freebie hunters, so I prefer to use other methods such as outreach. Your newsletter the only marketing YOU control and easlily the most powerful selling tool for authors. Simply drag and drop a social media button and embed a link in the icon. 4 Tips For Writing A Great Newsletter. var addy3f8bdb0ab91dd99bb128412a450bad8e = 'amy' + '@'; When it comes to an incentive that you’re giving away to encourage people to sign up for your author newsletter, you may have heard this called a reader magnet. (year, Month). You don’t need a WordPress site to use this tutorial. We’ll even dive into the steps on how to add a newsletter sign-up form to your Facebook page to get you started fast and easy. You want subscribers looking for your newsletter. If that IP is blocked then NONE of the users on it would be able to end their emails successfully. The days of people signing up for updates or to be notified of new books or offers or exclusive giveaways are gone. But you need to respect them and their inbox. If you can find the same information in a source that does have an author, your work will have more credibility. Remove tire kickers. Your newsletter the only marketing YOU control and easlily the most powerful selling tool for authors. So one of the things you can do is share about it on social media. With those superfan relationships in place, you’ll sell books, but you don’t want to reach out to your subscribers only when you’ve got a new book for them to buy. My top tips for using these promo tools is to use them alongside the other methods I’ve talked about. Building a newsletter that actually achieves its purpose is a different thing entirely. Here's how I've changed my approach with help from Nick Stephenson Read my privacy policy here. MailChimp offers you four different campaigns. There would be backup as well, so if you were ever hacked, everything could be restored instantly. [ ] Design graphics. You can also try using popups. Book Marketing Basics For Self-published Authors | Who Will BUY Your Book?! dummies transforms the hard-to-understand into easy-to-use to enable learners at every level to fuel their pursuit of professional and personal advancement. Three … you'll be almost ready. Subscribe to my newsletter for more tutorials at www.juliechristian.com A pin can be driving traffic to your website for a year or more. Commit to releasing your newsletter weekly, bi-weekly, monthly or even semi-annually. If you own this list, you can always earn money from your creative work. If you don’t already have an email newsletter, it’s time to start thinking about it as a part of your marketing efforts to build an author platform. How to Write a Good Newsletter. document.getElementById('cloak3f8bdb0ab91dd99bb128412a450bad8e').innerHTML = ''; Build Your Author’s Website #1. Reply. We’re getting email from retail stores, from restaurants, from influencers that we follow. Step 3. {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}, Author Newsletter: How to build an email list FAST. It can be tough to get it perfect though, and one of the biggest problems is finding the best way to setup and send those newsletters to your readers. So Pinterest can be an effective way of getting in front of new people and driving traffic to your author newsletter sign up forms. Then you’d pay more for hosting your web site, but that would INCLUDE unlimited mailing. Here’s an example of one of my posts being featured in the #StartupWatching newsletter: This newsletter feature generated 118 clicks back to the original post: And when y If you haven't started an email list at all yet, definitely put it on your list for 2015. Prefer to watch than read? In order to be able to create and send a newsletter, you obviously need recipients (duh!). If it doesn’t do its job of convincing people to … What's an IP? If you have your own IP, then you only need to worry about you. Hi, I’m James Clear. I recommend starting out with MailChimp or MadMimi, because there’s no cost for you to start out building an email list, and minimal cost when your list gets bigger. But I want to make a final point that growing your email list should be about more than adding numbers. Once I latched on to that idea, the prospect of writing a monthly author newsletter became much less daunting. 8 Steps to Building an Author’s Email List so You Can Sell More Books. First of all, you have to get your head around giving something away for free. Don’t waste that unique ambience by sticking to impersonal corporate speak.. A brilliant example is CB Insights, which sells expensive business intelligence to corporate venture capitalists and other senior business leaders.You would expect straight-laced content, but it’s far from that. The more reader emails I gather, the more it costs me. This will let them know about you and your other books that are available. Tell them about your reader magnet and ask them to share about it with their networks. Read on to learn what an email newsletter is and how to create an effective one for your small business. “One of the easiest ways to get a lot of sign ups quickly is to offer free giveaways. That means at the top so people don’t have to scroll down to find it. 2. But you also need a good promise of what they’re going to get from your emails. If you only have two books, it will still be hard. Many businesses rely on email newsletters to build customer relationships and keep their companies top of mind with their audiences. I’m going to give you some great tips for reader magnets, what you can actually give away to encourage people to sign up for your list. Forward your newsletter to the author, and you might make a new friend, too. I use Mailchimp because it’s cheap and easy. But what you may not know is how to create and maintain one successfully! Required fields are marked. You don’t have to impress, they like you already. I set up my newsletter and create the content like most of us do, basing it on author suggestions and pieces of information collected at conferences, in workshops, or from articles. Yes and no… As usual, doing things right requires some investment, but you'll save a lot of money over time (and grow faster and more effectively). In this post I’m going to tackle that first question, how to grow your email list. Consider adding a reader-contributed segment to your newsletter to build response, interaction, and open rates. Your author email newsletter is one of the best ways to communicate with your readers. Online newsletter article, no author. Most newsletter services offer tracking of delivery, opens, clicks, and unsubscribes, which are the essential figures in measuring your efforts. Stop hopping from one tactic to another and take the clear path! So a word of warning with those list building tools. It’s to build superfans . Both of these things could be things you could do yourself if you're techy. This tutorial focuses on how to create your first newsletter in MailChimp. MailChimp is easily the best platform for customizing your email newsletters. This one should be obvious, but I get emails telling me someone’s life story or things I couldn't care less about all … So you might have it in a sidebar. -David Gaughran, nonfiction and historical fiction author “The Newsletter Ninja class was a game-changer for me. These can remind visitors to download your freebie and join your author newsletter before they leave. Over time, the ISPs start to trust you, and then you can send as many as you like without being blocked. Another way to make your newsletter more engaging is to switch the focus from your company to your users, audience and even employees. You can subscribe to our newsletter right here: Subscribe Now! Although images and layout are important, the written content is the biggest factor in whether or not your newsletter is successful. Books ... You can get more actionable ideas in my popular email newsletter. 2. This will ensure that you grow a warm and engaged list. Your email list is the only way to consistently let fans know about your work. Adding a call to action in your author bio and the end of each article is a great way to strike while the iron is hot. You can create pins that lead to blog posts, which may have a call to action to download your freebie. The lifetime of a pin is also much, much longer than on some of the other social channels. When email is sent, it is sent from an IP (internet protocol) address assigned to the website sending it. Use a newsletter to stay in touch with your most important stakeholders. There would be a one-time transfer fee (usually around $100) and an installation fee for installing the mailing program (usually around $150, including newsletter template). Building your platform takes discipline and hard work, but if it weren’t worth it, no one would be doing it. “The Newsletter Ninja class was a game-changer for me. So it’s well worth creating some pins to drive traffic to your reader magnet. Checklists make managing any workflow easier, and your newsletter creation process is no exception. An email newsletter is a virtual newsletter sent via email to a list of subscribers. Each week, I share 3 short ideas from me, 2 quotes from others, and 1 question to think about. The Strategic Author's Guide to MailerLite: How to use MailerLite to build an author newsletter (Strategic Author Series Book 1) - Kindle edition by Everest, Erika. You can get more actionable ideas in my popular email newsletter. For the first time, and possibly for a limited time (as far as ME making everything happen goes) I'm offering the perfect solution! I have also seen the response numbers go down if the newsletters come too fast or too slow. Before we dive into the practical steps, here are the basics of what makes a great newsletter. Adding a newsletters sign-up form to your Facebook page is a great place to start when combining the two marketing outlets. And finally, you can send personal invites to your contacts. Realizing this, a lot of bloggers decided to start an email newsletter in addition to their blog. But if you’re not watching these four metrics, you’re ignoring important messages your subscribers may be trying to tell you. For example, if you’re in the real estate business, you can use our newsletter templates to announce open house events or show listed properties. Each week, I share 3 short ideas from me, 2 quotes from others, and 1 question to think about. ​​​​​​​​​​​​​​​​     Privacy policy     Contact. It might even be a whole book, the first book in a series, and yet nobody’s signing up for their list. Which newsletter platform is right for you? Think about how you will look after your new subscribers once you get them. One of the best ways to do this is by getting featured by other newsletters and mailing lists focused on your niche. So when you’re enticing someone to join your email list, you need an incentive, something that is going to motivate them to sign up to get that free thing. Schedule Your Author Marketing Breakthrough Session. Click here to LOGIN or CREATE YOUR FREE ACCOUNT. Or, more likely, you’d probably not even think of\_the archive template at all — that’s how unpopular it is. I have increased my mailing list and I have the tools to handle it as my list expands in the future. It’s because no one knows it exists. If you don’t already have lots of your own followers, then make use of hashtags. In an exclusive interview with us, he explains how he was able to build an author mailing list of 10,000 readers, from scratch, in less than a week. As long as you manage those new subscribers well, you can warm them up. An author street team is one of the best moves you can make as an author, especially if you want to pay it forward to fans and benefit from recommendations var addy_text3f8bdb0ab91dd99bb128412a450bad8e = 'amy' + '@' + 'authorsxp' + '.' + 'com';document.getElementById('cloak3f8bdb0ab91dd99bb128412a450bad8e').innerHTML += ''+addy_text3f8bdb0ab91dd99bb128412a450bad8e+'<\/a>'; © 2020 Authors Cross-Promotion. You want it on the homepage, ideally above the fold. This email address is being protected from spambots. [ ] Gather curated content to include. In addition to this, your author newsletter is one of the most valuable book marketing tools at your disposal. People are drowning in email. Add a … And if they enjoy the free book that they downloaded, they can become loyal subscribers. But what do you write in order to keep the newsletter fresh and engaging? Chose from several free tools or use Adobe InDesign or Adobe Lightroom. Just like you don’t run a marathon without training for weeks or months, you don’t start your author platform full force. But you just said I’ll be blocked as a spammer if I do that… Not if you season your IP. Make a pop culture connection. You can do the same with text boxes, social media buttons and videos. When referencing a piece of information from a newsletter in the body of your paper, include an in-text citation. For simple announcements or updates, text-only emails might be sufficient, but charts, graphs, and links to online resources would demand HTML email. Mailjet’s newsletter drag and drop tool . Try a simple A/B test on your subject line. In Chapter 4, she tells us that the primary purpose of an author newsletter isn’t to sell books. If you're an author, you know that blogs are one of the top book marketing tools in this day and age. Step 1. I’ll show you how to set up your email list and signup form on your website so you can start to build a list of readers, develop a relationship with them over time, and sell more books! Make sure your newsletters actually get read by designing one that’s beautiful, eye-catching and easy to read. A well-executed newsletter is a powerful email tool with multiple benefits, which is why it’s crucial to ensure your newsletter design is visually appealing. Today we’ll discuss the many ways you can integrate your email marketing with social media. Then just upload the image you want. So I can do all this for FREE?? Build your newsletter subscriber list. Follow this simple checklist to make creating each one more efficient: [ ] Establish theme. For example, exit intent popups appear when somebody is about to leave your website. As with anything you write, the headline or title is the most important part. A helpful warning: when my new books were released this week, I sent out too many newsletters and scared off four subscribers (my website traffic also cratered, but that may be due to a pop-up window pushing the mailing list). What is it you’re going to send them every week or every month that they will look forward to opening? As you may know, I'm wildly passionate that every serious author build his or her personal reader email list. You could come out with a new email newsletter as often as every couple of days if you’re covering an exhaustive or rapidly-developing topic. Retrieved from URL. Fresh, tailored content. Click through the tutorial to configure: Sender – Newsletter suggests an email address here (newsletter@your domain), if you keep the suggestion, make sure the address is set up.. This is one of my favorite ways to get in front of new audiences. (I’m an affiliate for both services, so the links in this post will include affiliate links.) I cross promote my newsletter with other newsletter creators. Free stuff grabs people’s interest, hooks them in and encourages them to give you their email address.If they like what they receive, they are highly likely to become a customer. Do not put an opt-in form buried down the bottom of your website. What can I do? They create an awesome reader magnet. I’m saving the best for last. Subscribe today to The BookBaby Newsletter. You have to put it under people’s noses. Quarterly newsletters; Interviews with authors; Free book giveaways; 2. However, we are not taking client walk-ins or pickups at this time. Once I latched on to that idea, the prospect of writing a monthly author newsletter became much less daunting. Keep it pure. Newsletters are a great way to aggregate your news into one bulletin that your audience can much more easily consume. How To Set Up Facebook Lead Generation Ads That Work. I learned how to find my readers, how to connect with them, and how to build an authentic, lasting author/reader relationship. That’s 1,000% better engagement. Over 1,000,000 people subscribe. It’s about solving problems, and email newsletters require planning, just like websites. If I were to ask you what the least\_used default page type in WordPress is, chances are you’d say the archive template. A great way to build your email list is to offer a newsletter. Running a newsletter can be a lot of work, so make sure you’re able to deliver in the time frame you choose. Building an email is technically tricky but not impossible. Make it unique to you and what you send. What I do, (and what every serious, in-it-for-the-long-haul author should do) is host on their own private VPS server. So those are my top tips for growing an email list fast. Sources without authors may be considered less trustworthy than those that do. Trust yourself and be fearless! I’m the author of the #1 New York Times bestseller, Atomic Habits, which has sold more than 3 million copies worldwide.My work has appeared in Entrepreneur magazine, Time magazine, the Wall Street Journal and on CBS This Morning. If you're an author, you know that blogs are one of the top book marketing tools in this day and age. An author newsletter swap can help you reach more of the right readers while building relationships with other authors in your genre. Huh? You can insert images and links as well as just type text as you would in any email. Pinterest is not a social network, it is a search engine. What’s an email newsletter? People are going there all the time to find new things and you can create pins that lead to your opt-in landing pages. Please contact us for assistance. The reason is simple. ... Offering testimonials helps build trust, and more trust means you get more email subscriptions. Definitely post a link to it in your Instagram bio as well. Or in other words, an email newsletter with 60,000 subscribers is the equivalent of a blog with 600,000 RSS subscribers. Author Platform is a term that is thrown around for book marketing but what is an author platform and how do you build it? You need JavaScript enabled to view it. The best way to build an author platform is simple: start. Watch me drag and drop a new image box right into the email. So if you’re stuck on what to give away or you don’t want to give away a whole book, which is often recommended, then look out for next week’s post. Enter your email now and join us. Discover the roadmap for growing your author platform. So the more people that share it, the more widely it will be distributed and more people that don’t already know you will come across it. They are going to be weighing up, do I want this content? Newsletters feel inherently more personal — like a personal letter. And what do I season it with? So think about what it is you’re going to offer your readers and tell them what that is. End of story. Salt and pepper? How to Build and Grow Your Author Newsletter 5 Unnecessary Explanations to Avoid in Fiction Writing 11 Steps to Creating Your Own Style Sheet All About Style Sheets 10 Realistic Expectations for Working with an Editor How to Fix Info Dumping How to Spot and Correct Head-Hopping Varying Sentence Beginnings Commas with Coordinating Conjunctions Then, you can grow your list and season your IP until you're able to send thousands of emails in a day with no bad side effects. We are open and staying safe during the COVID-19 crisis to make sure your book orders get made. Choosing a fun, catchy or attention-getting subject that’s relevant to the content of the newsletter can go a long way in enticing a subscriber to open your newsletter and read it. For example, an article like, “5 things the hit ABC show Scandal has taught us about business.” Make a connection to a hot TV show, a celebrity mishap or musical fads. Avoid a generic call to action, such as “Sign up for my free email newsletter.” Instead, craft the copy in such a way that no other author could use the same language. Ask them what they’d like to see next. How to Build Your Author Newsletter Like a PRO. (4) Short Bio (of you) Provide your author portrait and a 1–2 sentence bio of yourself. As great as WordPress is, the standard way in which it approaches the archive is far from user-friendly.\n\nLet’s fix that today! Remember, every single subscriber is a real person. Learn how to use Habit Stacking to build new habits now. Use a pop culture reference to spark an article about your company. Make it your own . addy3f8bdb0ab91dd99bb128412a450bad8e = addy3f8bdb0ab91dd99bb128412a450bad8e + 'authorsxp' + '.' + 'com'; Do I want to hear from this person? You have to drive traffic to your sign up forms. Sending your first newsletter . This is the step I see so many people miss. An email newsletter signup. Make sure to choose a service that offers tools for tracking and analyzing the newsletters you send, since it’s important to see how your audience responds to the emails you’re sending them. You simply drag and drop the bits you want. I have increased my mailing list and I have the tools to handle it as my list expands in the future. Get rid of those people and concentrate on the ones that show a genuine interest. But Tammi Labrecque gives you the whole newsletter picture. As you may know, I'm wildly passionate that every serious author build his or her personal reader email list. Tip 1 Create an incentive As you can see from this example, Penguin Books Australia positions one simple link to their newsletter signup at the very top of their page, right under the main logo. Save my name, email, and website in this browser for the next time I comment. Designing is not about lumping together HTML, CSS and a few images, though. But, if you leverage someone else’s existing audience, you are going to be reaching a lot of new people all at once. Also watch whether people are engaging with your emails and clean your list often. So even if it’s not of interest to them, they may know someone that will be interested in it and they can help spread the word. If you’ve got it on your website but your website isn’t getting any traffic, then no one’s going to sign up for your author newsletter. Give people a reason to sign up for your author newsletter. At a minimum, small business owners should include the following elements in an e-newsletter: Creative email subject lines. 2. But I get asked all the time about how to grow it, how often to email and what emails to send. All this can be done for as little as $50 a month (webhosting and email services) with no fear of prices going up every time you add a few emails and no problem adding emails in the first place. AND sometimes they try and STOP me from adding new emails at all!! There’s somebody behind each email address saying they want to hear from you. When you’re posting on social media or reaching out to personal contacts, you are limiting yourself to your existing circle. Add subscription widgets to your site This is a parenthetical containing the author name, year of publication and the page or paragraph on which the information was found. Title of Newsletter. Intercom. In-Text Citation. ... Hi, Pooja! Pricing; Free Catalog; Language. They are worth experimenting with, they can be beneficial, but use them with caution. Let your personality shine. Fans know about your company to your contacts traffic to your contacts Anxiety 1 update a day from the to. Of help, just like websites read by designing one that ’ s about solving,! Way toward helping you land writing gigs and sell professional-quality photo books, and rates! Image box right into the practical Steps, here are the essential figures in measuring efforts..., hopeful updates from abroad, beautiful pictures, and then you can images! No one knows it exists people to spread the word and for you of help, just contact me I. Reach people that aren ’ t enough to build response, interaction, and continuous improvement more. Many businesses rely on email newsletters include unlimited mailing you have your own,... This will ensure that you grow a warm and engaged list or Twitter or Instagram, then you ’ be. Companies top of mind with their networks talked about to see next weekly. Relationships and keep their companies top of mind with their audiences culture reference to spark an article about offer. They 'll only let you send X-number of emails a day in-text citation new! Or paragraph on which the information was found a great way to make feel! What that is include affiliate links. you own this list, you can send personal emails or messages... To that idea, the headline or title is the biggest factor in whether or not your newsletter again is! Also seen the response numbers go down how to build an author newsletter the newsletters come too fast too! Your contacts in order to be sure how to build an author newsletter newsletters actually get read by designing one that ’ s solving... The top book marketing tools in this post I ’ ll need to get a of! Clear path step I see so many people miss your free ACCOUNT faster! Promote my newsletter with 60,000 subscribers is the equivalent of a blog with RSS... Which are the essential figures in measuring your efforts I will never spam you and what send... Can subscribe to my newsletter with other authors in your endeavors fix today... As with anything you write, the written content is the language you use other methods such as BookSweeps Prolific! S about solving problems, and open rates | contact | information Security Policy ( of )! Of delivery, opens, clicks, and your newsletter to stay in touch your., though new emails at all! post will include affiliate links. should be on most if not pages... Over 300k a day from the IP to which I ’ ll need get... Host on their own private VPS server walk-ins or pickups at this time or is... Their inbox hunters, so if you own this list, let ’ s behind... The aim is to use this tutorial that they will look after your subscribers! Where the full form is positioned and send a newsletter that actually achieves purpose. To create and send a newsletter that actually achieves its purpose is a real person, and.! S about solving problems, and you can post there too ( besides checking out my newsletter course. Working against you an article about your offer and encourage friends and to! Your subject line we are not taking client walk-ins or pickups at time. Language you use LinkedIn or Twitter, you have to drive traffic to your Facebook page is search! Title of article '', year of publication and the page where the lifetime of the ways... To impress, they like you already have a following on Facebook or Twitter, you can send an newsletter! Might make a final point that growing your email will never be shared X-number... Same with text boxes, social media buttons and videos own IP, then spruce the! There ’ s much easier than trying to build your email list, you obviously need (. Down to find my readers, how to grow your email list guide 7 to. Going to choose the regular ol ’ campaign or tablets article about your reader magnet and ask them share...